Monthly Archives: March 2012

Happy Certified Nurses Day!

I love that today is National Certified Nurses Day – what an awesome way to celebrate nurses expanding their education and training then by giving them a day! For all those nurses looking for a new certification, check out Find Healthcare Careers Professional Education Database for a nationwide list of certifications, professional associations and other career advancements.

What is Certified Nurses Day™?
Certified Nurses Day™ is an annual day of recognition for and by healthcare leaders dedicated to nursing professionalism, excellence, recognition, and service.

Certified Nurses Day is March 19, the birthday of Margreta ‘Gretta’ Madden Styles, the renowned expert of nurse credentialing. An accomplished advocate for nursing standards and certification, for more than two decades Styles advanced nursing practice and regulation worldwide.

Healthcare Researchers using social media in a way that fits

We all know how quickly news can spread on Facebook and Twitter, and everyone out there trying to get their corner of the market. Last year, “Penn State University, which found that regions where people were writing negative tweets about the flu vaccine during the swine flu pandemic in 2009 were also the regions where fewer people were getting vaccinated.” Most recent on board is CDC and other national healthcare organizations, trying to use these tools as an additional tool for spreading information, and more importantly, following bad information to try and correct them. In a world that is becoming heavy in social media, I applaud business and organizations who are really thinking about these mediums, and using them in the most effective way possible.

Researchers have recently used social media to track the spread of diseases such as influenza, and now they are attempting to use such technologies to tackle a different public health issue: the spread of misinformation.

There is widespread acknowledgement that myths and bad information about public health won’t be going away. At the same time, experts say they are paying more attention to monitoring misinformation and the public’s negative responses to health initiatives, with the hope of countering them. “There is a sense that the horse has left the barn,” said Wen-Ying Sylvia Chou, program director of the Health Communication and Informatics Research Branch at the National Cancer Institute, speaking at the International Conference on Emerging Infectious Diseases on March 13.

An increasing social media presence may get attention, but not be enough to get messages out. Chou pointed to the CDC’s tongue-in-cheek “zombie preparedness guide,” which the agency posted on its website in May 2011. While the guide generated lively discussions of disaster preparedness on Twitter, reached a younger audience and garnered enough mention that the site’s server crashed from the traffic, it did not necessarily lead to people creating disaster plans after reading it, Chou said.


Nursing job opportunities & CE’s at the Cleveland Clinic (@ClevelandClinic)

Always one to cheer when there are nurses being hired, The Cleveland Clinic has put together a very impressive couple of days coming up at the end of the month. Not only is a chance to learn more, interview (even new grads are invited) but they are offering two different CE’s good for 1.0 Category A contact hour. Any chance to learn more, interview and gain some skills and CE’s – perfect day! You can find the information HERE

Event: Nursing Now at Cleveland Clinic
Explore exciting career opportunities in the Cleveland Clinic health system
Date: March 28, 29 and 30, 2012
Time: 8:30 a.m. ” 6 p.m. (March 28, 29) and 8:30 a.m. ” 2 p.m. (March 30)
Location: Cleveland Browns Stadium
Cost: FREE
RSVP: or 216.448.0300

Are people listening to the words you pick?

Everyone always says to pick your words carefully, and what a better example than this story from “Tales of a School Zoned Nurse” which is also one of the best nurse blogs out there.

Take it, not take it

A little girl came to the office today holding not one, not two, but three inhalers in boxes all taped together. She said her teacher sent her there to drop them off because no one is allowed to carry medication without proper paperwork, much less a darling, tiny second grader who probably can’t even press down on the inhaler on her own. Begrudgingly, I called her mom, fearing the normal retaliation I get on this issue (“but I already went to the doctor, I don’t want to go back for paperwork,” etc.). Instead, I got a pleasantly horrified mom who explained, “Before she went to school this morning, I told her to take her inhaler. But I meant take it, not take it – and certainly not all of them!”

The poor girl was just following mom’s orders, and knowing her, she would never be doing anything but that. It made for a good laugh to start off the day.

Tales of a School Nurse Blog

Pulling the Pin – why hospitals should hold off on Pinterest

In the ever changing world of social media, there’s pressure when something new comes out to be “the first” to integrate this product into your social media campaign. First twitter, Facebook and You Tube, the newest fad in social media is “Pinterest” an online bulletin board that allows users to pin and share photos, quotes, and other inspirations. With 11.7 million unique monthly visitors in January, it’s becoming one of the fastest growing websites, leaving everyone to look around and ask “how can I use that?” Hospitals have started to jump into the Pinterest craze, building profiles and boards sharing photos from the hospitals, stories from patients, photos, recipes and more. But in wanting to be “first” the TOS may have not been looked at, leaving the hospital up to copyright violations, lawsuits and more.

From the Pinterest TOS

“YOU ACKNOWLEDGE AND AGREE THAT, TO THE MAXIMUM EXTENT PERMITTED BY LAW, THE ENTIRE RISK ARISING OUT OF YOUR ACCESS TO AND USE OF THE SITE, APPLICATION, SERVICES AND SITE CONTENT REMAINS WITH YOU. You agree to defend, indemnify, and hold Cold Brew Labs, its officers, directors, employees and agents, harmless from and against any claims, liabilities, damages, losses, and expenses, including, without limitation, reasonable legal and accounting fees, arising out of or in any way connected with (i) your access to or use of the Site, Application, Services or Site Content, (ii) your Member Content, or (iii) your violation of these Terms.”
“We may, in our sole discretion, permit Members to post, upload, publish, submit or transmit Member Content. By making available any Member Content through the Site, Application or Services, you hereby grant to Cold Brew Labs a worldwide, irrevocable, perpetual, non-exclusive, transferable, royalty-free license, with the right to sublicense, to use, copy, adapt, modify, distribute, license, sell, transfer, publicly display, publicly perform, transmit, stream, broadcast, access, view, and otherwise exploit such Member Content only on, through or by means of the Site, Application or Services.”

This TOS has left many with questions, as it should. Do employees know that by pinning a photo of them at work, you are allowing Pinterest to possibly make money on their image? Is the licensing on the set of work out photos you share for website visitors cover sublicensing? Is the liability Pinterest puts on you the user one your hospital legal department wants to take on?
This also highlights the bigger issue with businesses and social media – just because everyone is doing it doesn’t mean you should be too. A business doesn’t need to be using every form of social media, and this is a perfect example. The liability issues with Pinterest should outweigh the need to be one of the first in your field to use it. Instead of trying to leave your company impression everywhere, focus on building your brand on established methods. Being successful in social media calls for being aware of new media while making judgment calls on what works best for your organization.